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Nike's "Just Do It" campaign stands as a testament to the power of authentic storytelling and a well-crafted marketing message. By tapping into universal human aspirations and leveraging the concept of empowerment, Nike created a campaign that resonated with people on a profound level. The memorable tagline became ingrained in popular culture.
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The very first commercial in which "Just Do It" was used.The phrase, first used in a Nike advert in 1988, was pitched to the firm by advertising executive Da.
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Nike's 'Just Do It' campaign was first launched in 1988, at a time when the company was struggling to keep pace with its competitors. The campaign was designed to inspire people to take action and pursue their goals, regardless of the challenges they faced. The campaign was the brainchild of Dan Wieden, co-founder of the advertising.
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(Eric Risberg/AP) This article is more than 5 years old. This story is part of Only A Game 's Thanksgiving Leftovers Show. Find the full episode here. In September, former 49ers quarterback Colin.
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'Just Do It': The surprising and morbid origin story of Nike's slogan By Timothy Bella September 4, 2018 at 4:10 a.m. EDT Men walk past a Nike store in Kiev, Ukraine, on Aug. 14. (Valentyn.
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Nike’s ‘Just Do It,’ the Last Great Advertising Slogan, Turns 25 Adweek
Wieden was a cofounder of the advertising firm Wieden and Kennedy, as well as the brain behind many iconic brand campaigns, and died last Friday at the age of 77. Enlarge this image Dan Wieden at.
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To celebrate the anniversary, this special-edition Air Force 1 Premium from the Just Do It Collection features the tagline's original font and graphics from its 1988 debut. The shoe also comes with a rubber keychain that draws inspiration from an iconic poster printed the same year.
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The company defined the meaning of the "Just Do It" slogan as being both universal and personal. Take note that the original 1988 campaign was an attempt to use motivational messaging in the marketing communications of Nike and the specific promotional campaigns for its products. The specific phrase aimed to inspire people to take action.
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The Surprising Origin of Nike's "Just Do It" Slogan Marissa Laliberte Updated: Nov. 09, 2022 The twisted tale that inspired the slogan all started with murder. pixfly/Shutterstock "Just Do.
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Just Do It JUST DO IT. lettering Just Do It or JDI for short is a trademark of shoe company Nike. The tagline was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to death row Gary Gilmore 's last words: "Let's do it." [1]
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The ad concludes with the slogan, 'Just Do It'. Nike continues to use the tagline across much of its advertising and branding today. "'Just Do It' is still as relevant to us as a brand today as it was 23 years ago," says Davide Grasso, VP of global brand marketing at Nike. "It has been translated into many, many languages," he.
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The Air Max 1 'Just Do It' features an orange leather upper plastered with the titular motto, as well as mini Swooshes and Nike Air logo hits. Additional unique features include black printed laces and mismatched Swooshes on the lateral and medial side of each shoe. The shoe sits on the traditional AM1 midsole, with a tricolored outsole.